- Mystery--start with a thought-provoking question, build suspense
- Curiosity in Hollywood screenplays--"Curiosity is the intellectual need to answer questions and close open patterns. Story plays to this universal desire by doing the opposite, posing questions and opening situations." The audience wonders what will happen next? How will this turn out?
- "Gap theory" of curiosity--we are compelled to fill knowledge gaps. Shift thinking from "what information do I need to convey?" to "what questions do I want my audience to ask?"
Thursday, June 21, 2007
Made to Stick: Unexpected (2)
You've got to make your message unexpected. In addition to getting engagement (surprise), how do you create interest?