Monday, October 8, 2007

Transactional searches

Great post on Jeremy Liew's blog about the nature of searches (

There are 3 types of searches:
  1. Informational (50%)
  2. Transactional (30%)
  3. Navigational (20%)
All of the monetization comes from transactional searches. Vertical search engines (shopping, health, local, travel, and video) see a higher proportion of transactional searches than general search.

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