Key take-aways:
How much money do you need in theory?
- Need enough money to get to PMF (product-market fit)
- Once you're past PMF, then you need enough money to fully exploit the opportunity
- May have unexpected setbacks (product release slips, competitor emerges, major customer loss, etc.)
- Funding window may not be open when you need money (startups from late '90s who raised money--like TellMe and OpenTable--are still around today, while their competitors ran out of cash)
- Global shock (e.g. terrorist attack)
- Dilution, loss of control
- Liquidation preference--raises the bar for how successful the company has to be
- Cultural corrosion
- Hiring too many people--slows everything down, makes it much harder to react and change
- Lazy mgmt culture
- Engineering team bloat
- Lack of focus on customers and products--easier to be completely focused on customers and products when you don't have a lot of money in the bank and you worry about the doors closing imminently
- Too many salespeople too soon--outselling a product that isn't quite ready yet, that hasn't achieved PMF--alienating early adopters and making it much harder to win them back when product is ready
- Product schedule slippage--what's the urgency? We have all this cash! Creating a golden opportunity for a smaller, scrappier competitor to emerge
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